 | 1929 Gough, Gough & Hamer Limited founded by Edgar C. Gough, Harry H. Hamer and Tracy T. Gough, dealing in electrical goods. |
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 | 1932 Secures the Caterpillar franchise from A S Paterson Limited. |
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 | 1937 Harry Hamer separates the electrical goods franchises to form Hamer Electrical Company (still in existence today). |
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 | 1938 Minister of Works, Bob Semple, drives a Caterpillar RD8 tractor over a wooden wheelbarrow to reinforce his government's pledge to reduce reliance on manual labour. A part of the handle from the wheelbarrow is showcased at our Chch Head Office. |
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 | 1939 Edgar Gough separates the electrical engineering business to form E C Gough Ltd (now Gough Technology). |
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 | 1945 The company gains the Hyster lift truck dealership. |
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 | 1948 The John Deere agricultural tractor and farm machinery franchise is gained. |
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 | 1958 Starts on-site servicing of Caterpillar equipment for the New Zealand and the United States Antarctic programs. |
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 | 1960s Goughs develops Australasia’s first computerised, nationwide Parts distribution network. |
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 | 1973 Goughs CAT sets up the first Scheduled Oil Sampling laboratory in Australasia. The lab identifies abnormal mechanical wear from oil samples. |
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 | 1974 Christchurch Head Office moves to Hornby from its Cashel St site in the city centre. |
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 | 1986 Launch of MONARC, a totally integrated on-line, real-time computer system developed in-house using the new LINC software. |
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 | 1992 The Gough Group acquires Transport Wholesale Limited, Transport Specialties Limited, Aries Engineering and Reyco Australia. |
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 | 1993 The Gough Group is appointed New Zealand dealer for Thunderbird forestry equipment. |
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 | 1994 Gough Engineering commences operation as a separate business unit. |
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 | 1996 Gough Finance Limited established as a separate entity. |
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 | 1998 MONARC is replaced with Caterpillar's all-encompassing Dealer Business System. |
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 | 1998 The Gough Group acquires Westinghouse Air Brake Systems (Australia) and commences purchases of CESCO Forklift Hire businesses to develop a national rental fleet. |
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 | 2000 Goughs CAT launches Cat Rental in New Zealand. |
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 | 2001 Goughs Institute of Training is established and is the first 100% dealer-owned Institute in the world. |
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 | 2002 Goughs CAT wins a $180M, 5yr contract to supply and support mining machinery at Macraes in North Otago. |
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 | 2004 Goughs CAT signs a preferred supplier agreement with Works Infrastructure which sees Works commence major investment in new Caterpillar machinery. |
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 | 2006 Goughs Power Systems is launched as a separate division to recognize the growing potential in the marine and power generation markets. |
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 | 2007 The Gough Group's sales arms are divided into two major Groups – the Equipment Group (Cat, Cat Rental, Forklifts and Engineering) and the Transport Group (Transport Wholesale, Transpecs and Gough Transport Solutions {the latter being the Australian companies}). The first Full Rental Services (FRS) branch for Cat Rental is opened in Christchurch. On 13th September, the Company recognises 75 years as a Cat dealer. Formal celebrations will be held early in 2008. |
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