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  History

1929
Gough, Gough & Hamer Limited founded by Edgar C. Gough, Harry H. Hamer and
Tracy T. Gough, dealing in electrical goods.

  
1932
Secures the Caterpillar franchise from A S Paterson Limited.
  
1937
Harry Hamer separates the electrical goods franchises to form Hamer Electrical
Company (still in existence today).
  
1938
Minister of Works, Bob Semple, drives a Caterpillar RD8 tractor over a wooden
wheelbarrow to reinforce his government's pledge to reduce reliance on manual labour.
A part of the handle from the wheelbarrow is showcased at our Chch Head Office.
  
1939
Edgar Gough separates the electrical engineering business to form E C Gough
Ltd (now Gough Technology).
  
1945
The company gains the Hyster lift truck dealership.
  
1948
The John Deere agricultural tractor and farm machinery franchise is gained.
  
1958
Starts on-site servicing of Caterpillar equipment for the New Zealand and the United
States Antarctic programs.
  
1960s
Goughs develops Australasia’s first computerised, nationwide Parts distribution network.
  
1973
Goughs CAT sets up the first Scheduled Oil Sampling laboratory in Australasia. The lab
identifies abnormal mechanical wear from oil samples.
  
1974
Christchurch Head Office moves to Hornby from its Cashel St site in the city centre.
  
1986
Launch of MONARC, a totally integrated on-line, real-time computer system developed
in-house using the new LINC software.
  
1992
The Gough Group acquires Transport Wholesale Limited, Transport Specialties Limited, Aries
Engineering and Reyco Australia.
  
1993
The Gough Group is appointed New Zealand dealer for Thunderbird forestry equipment.
  
1994
Gough Engineering commences operation as a separate business unit.
  
1996
Gough Finance Limited established as a separate entity.
  
1998
MONARC is replaced with Caterpillar's all-encompassing Dealer Business System.
  
1998
The Gough Group acquires Westinghouse Air Brake Systems (Australia) and commences
purchases of CESCO Forklift Hire businesses to develop a national rental fleet.
  

2000
Goughs CAT launches Cat Rental in New Zealand.

  
2001
Goughs Institute of Training is established and is the first 100% dealer-owned Institute
in the world.
  
2002
Goughs CAT wins a $180M, 5yr contract to supply and support mining machinery at Macraes
in North Otago.
  
2004
Goughs CAT signs a preferred supplier agreement with Works Infrastructure which sees Works
commence major investment in new Caterpillar machinery.
  
2006
Goughs Power Systems is launched as a separate division to recognize the growing potential
in the marine and power generation markets.
  

2007
The Gough Group's sales arms are divided into two major Groups – the Equipment Group (Cat, Cat Rental,
Forklifts and Engineering) and the Transport Group (Transport Wholesale, Transpecs and Gough Transport Solutions {the latter being the Australian companies}).

The first Full Rental Services (FRS) branch for Cat Rental is opened in Christchurch.

On 13th September, the Company recognises 75 years as a Cat dealer. Formal celebrations
will be held early in 2008.

  

 




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